Guide to Designing a Law Logo
Somehow the logos the most firms use are usually the same old stuff. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. Law firms need to be creative with their logos so that they will stand out from the crowd. Here are some ideas that can help you create a better looking logo than you now have.
Classic designs are still in and looks great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. People right away know that you have a law firm with these symbols. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Add something that gives it a new look. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. What we are trying to say here is to give your old icons something new.
You can also create a logo from a single point. You can make a logo from the first letter of a lawyer’s name. Better still if most of the partners have the same letter in their names. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. You can use the letter Z if your company name is Zanes Law.
Logo is the best way to tell people what you do. Divorce lawyers can use a man and a woman to be a part of their logo. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. There can be a connection made with your customers if you use these types of logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your logo can bear the name of your law firm. Your name can have the power to attract clients to your firm. Using your name is a great way to build your brand or reputation. You will have a problem with your logo if it is not well designed. If you pair the name with an icon or a monogram then it can give a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.